This is what the inside of my brain looks like. Tread carefully.
Indeed, this is why women have so many clothes! We need an all-purpose black skirt that does old fashioned, another one to do proper, and a third to do flirty… at the very least… and all in casual, business, and formal. And we need heels to go with each (stilettos = provocative, high heels = flirty, low heels = proper, etc, plus we need flats for the picnics and beach weddings etc). And we need pants that are hemmed to the right length for each of these pairs of shoes. You can’t wear black shoes with navy pants, so you’ll need to double up on all these things if you want any variety in your wardrobe. I could go on, but you get the picture.
Women’s closets are often mocked as a form of self-indulgence, shop-a-holicism, or narcissism. But this isn’t fair. Instead, if a woman is class-privileged enough, they reflect an (often unarticulated) understanding of just how complicated the rules are. If they’re not class-privileged enough, they can’t follow the rules and are punished for being, for example, “trashy” or “unprofessional.” It’s a difficult job that we impose on women and we’re all too often damned-if-we-do and damned-if-we-don’t.
Never really thought about this until I started buying clothes to wear to court. Then I added some shoes to make those court clothes good for nights out, and other shoes to make my casual-but-not-too-casual clothes work appropriate. And then I bought stuff (shoes and accessories) to make my court clothes double as slightly-flirty nights out clothes. (Because my nights out aren’t all that provocative, or super flirty, anyway.) And then I’m staring into my closet like, …Where the hell did all this shit come from?! Here’s the answer.
Also the reason why women will look at what looks like a closet full of stuff and say “there’s nothing here for me to wear”. They really do mean it; there’s nothing there that they can wear that will count as “suitable for the occasion”.
Not to mention that most women of size that I know, myself included, are constantly fluctuating in size and shape. So even though I have $200 worth of clothes from my job last summer, my hips are wider/waist is narrower/breasts are smaller and a lot of it no longer fits in a way that’s professionally acceptable
It’s also industry specific. I’ve worked as a Banker, Traders assistant and an Accounts assistant and in all of those jobs i’ve had to dress for the job. I now work in IT and I love it. I work in an office full of guys and not a single one of them gives a shit about what I wear to work. It’s liberating.
Our shirts are designed to be straight up what you’d expect to find in the men’s department; Primary colours, geometric patterns, no frills. However, unlike shirts in the men’s department, Kreuzbach10 shirts are cut to fit female bodies. We know that women’s shoulders, chests, waists and hips are in different ratios to men, but furthermore in different ratios to each other. That’s why we have developed our core 3 cuts that cater to different body shapes and we hope to expand to more cuts the brand grows. We’re clear about which shirt is which cut, so if you buy one that fits you like a glove, its easy to find more that will make you look just as hot.
We’ve stood in the men’s change room in briefs and a tux shirt cursing because anything that does up comfortably on our hips looks like apotato sack on the rest of our body.
We’ve stood in the women’s change room wondering if any brand will make something actually designed to fit comfortably cover a bust rather than be splayed open.
We know that it can feel like the entire world of ‘fashion’ is going out of their way to make you feel out of place if you’re not a girly girl but we want you to know that we think you’re awesome just the way you are.
So awesome that we’re making clothes just for you.
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Fashion is one of the very few forms of expression in which women have more freedom than men. And I don’t think it’s an accident that it’s typically seen as shallow, trivial, and vain. It is the height of irony that women are valued for our looks, encouraged to make ourselves beautiful and ornamental… and are then derided as shallow and vain for doing so. And it’s a subtle but definite form of sexism to take one of the few forms of expression where women have more freedom, and treat it as a form of expression that’s inherently superficial and trivial. Like it or not, fashion and style are primarily a women’s art form. And I think it gets treated as trivial because women get treated as trivial.