[gif of Stephanie Brown/Robin IV walking along, drawn in the style of Tiny Titans]
—And then I was like, Robin!Steph, yes, this needs to be done.
[gifs from the Old Spice commercial. “It’s an oyster with two tickets to that thing you love. Look again: the tickets are now diamonds. Anything is possible when your man smells like Old Spice and not like a lady. I’m on a horse.”]
I would like to take this opportunity to point out one thing. This is an example of a male-targeted, vaguely ‘sexist’ commercial campaign that is genuinely funny, and clever enough for women to “get the joke”. These commercials, despite claiming Old Spice was a product for “men” and not ladies, were met with mutual appreciation from men and women, because it is:
A: Not stupid or flat in its humor or message
B: Not degrading to women
C: Genuinely funny
On top of that, these commercials featured a man that was trying to, above all else, make women happy. He wasn’t trying to be a man because “ew being girly is dumb lol,” he was trying to be a man because “oh ladies I would love to impress you.” And even though both of those messages are somewhat traditional ways of viewing and reinforcing gender standards and expectations, that fine line between them makes a world of difference. Many of these pro-men campaigns are too insulting, or too small-minded, or simply not clever enough to make us “get the joke”. But this campaign has humor that appeals to both men and women at the same time, by neither degrading nor bashing either of them. Men can want to be like this man, and women get to appreciate a man that is like this man. But at the same time, this campaign is too light-hearted and whimsical to hurt anyone’s feelings, so you can easily take it for the hilarious joke it is.
This campaign is not only funny, it’s clever, highly creative, intentionally over the top, and entertaining. Everything that Dr. Pepper’s agonizing “Why don’t women get the joke about our manly soda?” campaign is not.
Brilliant analyses on how to advertise to men without being a dick.
I was just talking about this post today so I’m reblogging it again even though it’s old
Blah blah blah IM ON A HORSE
[gifs: Batman, lying on the ground and bleeding, asks a young girl with red hair and big square glasses, “What’s your name?” Looking to the side, she replies “Carrie Kelley.” Then, looking directly at the camera, she says determinedly, “Robin”.]
Now in gif form!
[gif: Artemis stands ready to loose an arrow, which is tipped with a star, from her bow, which is the crescent moon. She is accompanied by a stag, and her robe blows gently in the wind.]
from disney’s fantasia: artemis, the greek goddess of the moon
Here is the thing, okay? Coming into a feminist conversation with, “Have you considered that sometimes women acquire free drinks at bars?” is like walking into graduate school during Philosophy finals and saying, “Have you considered that the color blue that I see may not be the color blue that you see?”
Imagine you are the guy who just walked into that Philosophy class and laid that shit down. Imagine the class full of students who have worked very hard and committed themselves and sacrificed to be here, students who have spent several years of their lives learning about this subject. Imagine now their feelings when you go to the head of the classroom with a smirk on your face and demand the professor give you an A for effort. Imagine now that they think you are a douchebag asshole, because they do, and because you are. You are a douchebag asshole because you are obviously so self-centered, arrogant, and completely ignorant of the world around you, that you thought you could walk into a high-level course with no background and no work and say something profoundly simplistic and totally unrelated and also everybody should congratulate you for having done this thing, so brave, so provocative.
You are not asking us a real question. You are simply illustrating, for all to see, your own ignorance. You are saying, “I have not considered the implications of the question I have just asked. I have not taken the time nor effort nor commitment to sit down and ask myself this question. Instead, I have come into your philosophy classroom/office/feminist blog and shat out my question with a smirk, because I believe that my two seconds of thought are worth more than your long-term analysis, because I believe I am worth more.”
[gif: Bolin punches his opposite palm, captioned “Are people saying you friendzoned me? Huh? ‘Cause I’m in the mood for a feminist rant!”]
Can we please stop saying this, fandom? Turns out, Bolin’s actually a pretty decent guy, not the kind who thinks girls are vending machines that dispense sex based off of the amount of kindness you put in. Even if he ends up being into her and she’s not into him, I have no doubt that they’ll continue to be very close friends because he’s not just friends with her in the hope that something romantic will happen.
To find out why friend zone is a misogynistic term, click here.